Video Director

The Power of Video Marketing Online


Video Marketing Online - Video Production | Kinter Media

Video Marketing online touches so many people on such a deep level.   If you are going to the movies, watching TV, or surfing the web, you are able to watch videos that interest you. Why is video production so key for explaining a message, for storytelling, or selling a product? The reason why people are so connected to video is because of how it stimulates two very strong senses in our bodies, sound and sight.

Because of its connection to sight and sound, using video is an influential way to get your message across to your audience.  Since video activates and uses the most dominate of our senses, we are more than likely to remember the message that is being displayed to us. It is with this knowledge that many people began to market their web videos in order to get their message across effectively. 

But what makes Video Marketing so powerful? To really understand this, you first need to understand how the Internet was before there was video online.  The Internet before video was text and image driven, and for a long time, this was a huge way to inform an audience about products and news.

However, due to the majority of Internet connections being dial-up at the time, usage of internet video was very little.  Although as technology developed, so did the way the internet looked.  Soon after, most people using internet switched from dial-up connections to high-speed broadband connections. After this, the Internet changed and transformed from a still page, to a place where interaction and video were very common. 

Today, the use of Video Marketing is widespread, and it does seem that everyone from web marketers, to the mom of three living around the corner, is using the power of video online to their advantage. So many people are beginning to adopt video as a means to divulging information; this is because it is simple, and also extremely effective in the way it connects with an audience on such an intimate level.

When you are able to see, and also hear a person speaking to you, you are more likely to listen and remember the information that is being given to you.  Being memorable makes Video Marketing a very powerful tool in advertising, or getting any kind of message across to people. 

There are a wide variety of options in obtaining your internet video information. Many people have started to use new types of entertainment through portable video devices. 

Because the iPod and PSP systems have changed or gone away over time, users are now more likely to download their favorite videos straight to their smart phone or watch them at home on their tv.  Because of this, video blogging and video marketing have evolved from a new way of communicating, to being some of the most popular and effective ad methods available.

With online video marketing and video blogging, people can have their opinions heard at a larger scale than before.

It's unsure to say where the future of video marketing is going, however there are a few things that are for certain.  Video marketing isn't going anywhere, and the effectiveness and necessity of using video to reach an audience is only going to grow stronger over the next few years.

 

 


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