The ROI of Video Production Services: Why It Is Worth the Investment
Dallas video production crew shooting in the studio in Dallas, Tx.
In the rapidly changing business environment of today, quality content is in demand at an unprecedented level. Video is, by far, the most engaging, multi-functional and impactful medium out there. Providing professional video production services is no longer a luxury for B2B or corporate companies, it is a strategic imperative.
Yet, companies shy away from spending on video production services because they consider it a costly investment. The reality is, the ROI on video production services can outnumber the cost upfront. When you create a compelling video, it not only conveys your message, but generates interest, trust and tangible ROI that drives into your bottom line.
In this article, we share with you all the concrete and intangible benefits of video production services and why it is a must-have for B2B and corporate companies who want to get ahead in 2024.
Growing Use of Video For B2B Marketing
The numbers speak for themselves:
80% of organizations say video directly increases their sales.
91% of marketers believe that video is a high-return investment.
Videos earn 53 times the probability of first-page searches for websites.
These numbers demonstrate the overwhelming effectiveness of video in getting noticed, making a sale and maintaining a relationship with your customers. For corporate organizations, video production services reduce the distance between elaborate products or services and customer understanding, rendering even the most advanced products or services usable and comprehensible.
Why Video Production Services Provide Excellent Return On Investment
1. Video Boosts Engagement and Conversions
Video is naturally more captivating than either text or photographs. Humans can absorb visual information more quickly, and the attention span of a powerful video can last less than a second.
Studies show that:
The inclusion of a video on a landing page increases conversion rates by as much as 80 percent. Video embedded emails generate 200 to 300% more click-throughs.
For B2B firms, this translates to video speeding up the buying process by making complex concepts accessible, providing credibility, and driving take-action. Whether it is a product demo, case study, or explainer video, professional production makes sure that your messages are memorable and useful.
2. Enhances Brand Perception and Trust
When deciding on a video production service, corporate leaders put trust first. Getting this confidence starts by making your business look professional, genuine, and creative, by providing high quality video content.
High-quality video content:
- Demonstrates your commitment to excellence.
- Brings you closer to your brand by making it personal through real-life people, processes and results.
- Makes your organization stand out through instructional or industry videos.
For example, a testimonial video from happy customers can be much more effective than a case study because you have a visual, emotive experience that instills trust in your brand.
3. Video Improves Search Engine Optimization (SEO)
Search engines love video. YouTube is the Google top choice for video content pages because it increases the number of people watching videos, time spent and overall satisfaction. Adding quality videos to your website using video production services, increases your visibility in the following ways:
Higher searches: Videos can raise your search engine ranking and lead potential clients to your services.
Rich snippets: Video thumbnails in search results get more clicks than just links.
Higher backlinks: Engaging videos are more likely to be shared and linked by other websites — further increasing your domain authority.
This, for B2B brands, means more exposure, more traffic, and more qualified leads in your sales funnel.
4. Supports Multi-Platform Marketing
Perhaps the biggest advantage of video production services is that content can be reused on multiple mediums. You can use a single professional-style video for:
Social media: Short, dynamic clips for LinkedIn, Instagram or Facebook.
Email marketing: Individualized videos to maximize open and click throughs.
Pages and landing pages: Hero videos that engage your visitors right away.
Sales demos: High quality videos that are superior to face-to-face or digital demos.
This flexibility will also help you make the most of your investment, since the same video will yield outcomes across multiple channels and touch points.
5. Saves Time and Simplifies Communication
B2B products or services are usually not that simple, they need to be explained in detail. Videos allow you to convey these concepts quickly and efficiently. For example:
A 2-minute explainer video can take the place of a 10-page whitepaper and save your readers, clients, patrons or employees time while educating them on what you are providing.
Product videos or on boarding videos, eliminate long sales calls or training, freeing up valuable time.
By making it easier to communicate, video production services optimize your business and make client and stakeholder experiences better.
Case Studies: How Video Production Pays Off in the Real World
Case 1: Creating Leads Through Explainer Videos (Lead Generation)
A software-as-a-service (SaaS) company hired a video production company to create a 90-second explainer video explaining their service.
Investment: $10,000 in production costs.
Results: Video was embedded into the company landing page, increasing conversions by 65%. It also freed up sales reps time from presenting features so they could close the sale.
Case Study 2: Social Media Boosted Brand Awareness
One B2B consulting firm created thought leadership videos that they posted on LinkedIn, presenting their directors as thought leaders.
Cost: $20,000 for a 5-part series.
Results: The videos racked up more than 50,000 views, 120% more LinkedIn followers, and directly generated leads from potential customers.
Such cases demonstrate the reality that professional video production services translate to real business benefits, and are an excellent investment for business enterprises.
Getting the Most ROI From Your Video Production Partner
Video production is not an all-in-one service. If you want to ensure that you get the maximum ROI from your investment, make sure you work with corporate video agency such as Kinter Media, who knows your goals, target audience, and brand.
When choosing potential video production companies, remember:
Corporate and B2B Video Production Experience: Hire a team with a solid track record in creating content that appeals to professionals.
Ideation and Planning: Your partner should bring a new perspective while staying in line with your marketing plan.
Technical Skill: From writing and shooting to editing and post-production, they should manage all steps professionally.
Communication and Collaboration: Good production team works alongside you every step of the way to make sure that you’re 100% satisfied with the product.
How to Calculate Video Production ROI
You can measure the impact of your video production services using key performance indicators (KPIs) such as:
Measures of Engagement: Views, likes, shares, and comments.
Lead generation: Total leads generated by video campaigns.
Sales Impact: The role of video in sales.
SEO Performance: Increased search rankings, traffic, and dwell time.
Monitoring these metrics on a regular basis will allow you to optimize your video strategy and ensure future gains.
Key Takeaways
Investing in video production services is one of the best investments B2B and corporate organizations can make to accomplish their marketing and business objectives. Quality videos engage consumers, make communications easier, build brand trust and bring measurable results on multiple channels.
When you work with the right production team and use video as an enabler, your business will reap a strong return on investment and keep up with the competition in a more visual market. Video in 2024 is not just content, it is an investment as much as it is a business tool.
Alex Kinter is a film and commercial director with over 15 years of experience. He has directed for major brands like Hublot, AT&T, and Mercedes-Benz, and has earned recognition and accolades at international film festivals. Alex's unique approach to storytelling will elevate your brand and connect with your audience. Contact us today and book Alex for your next project here.
