Video Production Trends for 2023: Our Top Picks
As we move into 2023, the video production industry continues to evolve rapidly. The latest technology, social media, and marketing trends shape video creation, distribution, and consumption. At our company, we stay on top of these changes to ensure that our clients get the most out of their video production investments. In this article, we'll highlight some of the top video production trends for 2023 that will have the most significant impact on the industry.
Virtual and Augmented Reality
Virtual and augmented reality have been rising for several years, but 2023 is a turning point for these technologies. With advancements in hardware and software, VR and AR experiences are becoming more immersive and accessible. They have further democratized technological advancements in hardware and opened up a world of possibilities for video production, from interactive training videos to virtual product demonstrations.
360-Degree Videos
360-degree videos are another technology that has been around for a while but is likely to surge in popularity in 2023. With the rise of VR and AR, 360-degree videos offer a more immersive experience for viewers. They allow viewers to explore the video from any angle, creating a sense of presence and interaction that traditional videos cannot match. This technology is particularly well-suited for travel and tourism videos, as well as for product demonstrations.
Live Streaming
Live streaming has grown in popularity for years but will potentially reach new heights in 2023. The pandemic has accelerated the adoption of live streaming for everything from concerts to business meetings, and this trend is on track to continue. Live streaming allows businesses and organizations to reach a wider audience and engage with them in real time. This technology is beneficial for product launches, conferences, and other events.
Short-Form Videos
Short-form videos have been a trend for several years, but they will continue to gain traction in 2023. The rise of social media giants like TikTok and Instagram has made short-form videos a vital part of any video marketing strategy. Short-form videos are ideal for capturing attention quickly and concisely, and engagingly.
Interactive Videos
Interactive videos are a newer trend that has gained momentum in 2023. These videos allow viewers to interact with the content, making the viewing experience more engaging and personalized. Interactive videos can include quizzes, surveys, and clickable links, among other features. They are particularly effective for training videos, product demonstrations, and educational content.
In addition to the trends we've already discussed, several other video production trends are worth considering for your next project. Here are some other trends that we believe will have a much more significant impact on the industry in 2023:
Sponsored Videos
Sponsored videos are a type of video content where brands pay to have their products or services featured in the video. This type of content has been around for a while, but it's likely to keep growing in popularity in 2023. Sponsored videos can take many forms, from product reviews to branded content, and they can be an effective way for brands to reach new audiences.
Instructional Videos
Instructional videos are videos that provide step-by-step instructions on how to do something. This type of content benefits businesses that sell products or services that require some explanation. Instructional videos are used for anything from product demos to how-to guides and can help increase engagement and conversions.
Shoppable Videos
Shoppable videos are a newer trend that has been buzzing and is likely to keep growing in popularity in 2023. These videos allow viewers to click on a product within the video and purchase it directly. This type of video can be a powerful tool for e-commerce businesses and help drive sales and conversions.
Vlogging
Vlogging is video content where the creator films their daily life or experiences. This type of content has been popular for several years but is on a trajectory to keep growing in popularity in 2023. Vlogging can be a powerful tool for businesses and brands that want to connect with their audience more personally.
Vertical Videos
Vertical videos are in portrait orientation rather than landscape orientation. This type of video is particularly well-suited for social media applications like Instagram and TikTok, where vertical videos perform better than horizontal ones.
Looping
Looping videos are videos that play on a continuous loop. This type of video is often used for social media posts and can grab a viewer's attention and increase engagement.
Social Media Video
Social media video is a type of video content for social media platforms. This type of content can take many forms, from short-form videos to live streams, and can be a really powerful way for businesses to reach new audiences and engage with their existing followers.
Silent Video
Silent video is a type of video content that you view without sound. This type of video is particularly well-suited for social media platforms where viewers may be scrolling through their feeds in a public place. Silent videos often use captions and visuals to convey their message.
Animated Videos
Animated videos use animation to tell a story or convey a message. This type of video can be a powerful tool for businesses that want to explain complex concepts or ideas in a visually impactful way.
Video Production Trends - Final Thoughts
As we move into 2023, the video production industry is due for exciting changes. These are just a few video production trends that will significantly impact the industry in 2023. From sponsored videos to instructional videos, shoppable videos to vlogging, businesses can use many different types of video content to engage with their audience and drive results. At our company, we stay on top of these trends to ensure that our clients get the most out of their video production investments. Virtual and augmented reality, 360-degree videos, live streaming, short-form videos, and interactive videos are all trends that will reshape the industry in the coming year. Our company is committed to staying on top of these trends to provide our clients with the most effective and engaging video production services. If you want to explore any of these trends for your next video project, contact us today.
Alex Kinter is a film and commercial director with over 15 years of experience. He has directed for major brands like Hublot, AT&T, and Mercedes-Benz, and has earned recognition and accolades at international film festivals. Alex's unique approach to storytelling will elevate your brand and connect with your audience. Contact us today and book Alex for your next project here.
